Media: Ninja Streamer paid a million dollars for one day Streams and Twit on Apex Legends

Partnerships of streamers and publishers are not a secret at all. But the amounts that are spinning in such advancement usually remain unknown. But, it seems, now we can imagine how much advertising is worth the most popular streamer of the planet – Tyler Blevins (Tyler Blevins), better known as Ninja.

According to Reuters, Electronic Arts I paid Ninja one million dollars so that it is tonsured Apex Legends on the day of the release and left a message about the game on his Twitter.

Reuters does not call his https://metal-casino.co.uk source, but in general, the amount sounds believable. First, Ninja has over 13.5 million followers on Twitch. This is the largest indicator among all users of the service, and with a large margin: in second place – Shroud with almost 6 million followers. That is, only one broadcast by Ninja EA attracted the attention of a huge audience.

Secondly, Ninja himself said that he earns about $ 500,000 per month or “much more in a good period”. Kotaku website from its sources learned that for one event last year Tyler paid $ 600,000. What kind of event it was not specified – sources asked for anonymity.

In a commentary for Kotaku a representative EA did not confirm the reliability of information about the million dollars for Ninja, but emphasized: yes, the publisher really pays to the stripers to play their games. But in the case of Apex Legends The deal was short -term: only until February 5, until the next day after the release. After this broadcast, continued exclusively naturally.

At the same time EA Requires transparency from streamers: they must openly reveal the advertising roots of their activities, the representative of the publishing house assures. Author Kotaku confirms: in ninja and shroud broadcasts during a release day Apex Legends really hung a warning about partnership interaction.