Consultorio Jurídico Virtual Consultorio Jurídico Virtual
Media technologies for business include all the tools and system that permit the production, distribution and consumption of digital content today in a digital-first age. This includes everything from cloud computing to social media management tools, to predictive analytics. Integrated media technology (IMT) helps businesses streamline complex tasks, improves customer experience, and provides measurable business outcomes.
The advent of new media technologies, including streaming platforms as well as social media and immersive experiences has revolutionized traditional business models, and has fueled growth in the media industry. Media technologies may not have created the world-wide village that Marshall McLuhan imagined however, they continue to change the way we think about spatial and social relationships.
Streaming platforms permit users to access content on the internet thus reducing the cost and time to market for broadcasters and creating new revenue opportunities. Streaming also allows for greater flexibility in the way and how audiences consume media, and predictive analytics can help optimize the user experience for improved retention rates.
As more media companies move to subscription-based or membership-based business models, they require sophisticated software that will facilitate the entire customer lifecycle including seamless signup flows and flexible payment models. They also need retention strategies that are based on data. Subscription management software is a solution to help customers acquire subscribers with streamlined billing and dunning workflows that are automated, unified customer communications, and advanced analytics.
For small and medium-sized enterprises, integrating these new media technologies can be challenging. A partnership with an on-premise media provider can be a game changer, since they provide seamless and unified solutions that allow small companies to provide an multichannel experience.